The National Designated Driver Campaign focuses on minimizing drunk driving incidents by promoting the concept of designated drivers. This initiative has partnered with over 500 bars, hotels, and F&B outlets to create safer environments for patrons.
Through this campaign, establishments are encouraged to actively promote the use of designated drivers or provide alternate transportation options, such as cabs. Patrons are educated about the importance of planning their rides home and the severe consequences of drunk driving.
The project also conducts training for staff members of participating outlets, ensuring they can assist intoxicated guests in making responsible decisions. By integrating this campaign into nightlife culture, it has become a cornerstone of responsible drinking advocacy.
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